As of , the Lego was the largest toy company in the world. Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things. The Lego Group began manufacturing the interlocking toy bricks in Movies, games, competitions and eight Legoland amusement parks have been developed under the brand.
As of July , billion Lego parts had been produced. The Lego Group began in the workshop of Ole Kirk Christiansen β , a carpenter from Billund , Denmark, who began making wooden toys in These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in [12] and released in Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased.
The Lego Group's motto, "only the best is good enough" [15] Danish : det bedste er ikke for godt , literally "the best isn't excessively good" was created in By , Christiansen's son, Godtfred , had become the junior managing director of the Lego Group.
Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile.
The Lego Group's Duplo product line was introduced in and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children. In , Lego produced the first minifigures, which have since become a staple in most sets. In May , the largest model ever created was displayed in New York City and was made of over 5 million bricks; a scale model of an X-wing fighter.
